For Funeral Homes & Preneed Partners

Every pet plan sold is a family already planning ahead.

Partner with Paws Up Preneed and earn commissions on every pet plan sold. Then meet each of those families in your dashboard: people who have already proven they plan ahead, ready for a conversation about their own arrangements.

Become a Partner See How It Works

No fees to apply. No platform fees ever.
Every application is reviewed by a real person.

A family at home with their dog, cat, bird, and rabbit

Sold by you.

Delivered and supported entirely by us.

Commissions is the start.
The leads are the reason.

Most pet-product partnerships end at the commissions. Ours is where it starts.

Earn on every plan

You earn commissions on every Paws Up Preneed plan sold. No platform fees, no fulfillment required by you. The plan is delivered and supported by us. You earn on every sale.

What makes this different

Pre-qualified leads for your own preneed pipeline

Every person who buys a pet plan has already done the hard thing: they decided to plan ahead, and they paid for it. That is the exact mindset you spend marketing dollars trying to find for your human-preneed business.

Your partner dashboard surfaces every one of those families you sold a plan to. Not a cold list, but people who have already proven, with their own money, that they plan for what is coming. The objection you fight hardest is already answered before you reach out.

Anyone can offer you a commission.
We hand you the families behind it.

How partnering works

Four steps from application to your first commission and your first lead.
No software to install. No platform fees. All done for you.

Apply

Tell us about your funeral home or agency. Every application is reviewed by a person, never an algorithm.

Onboard

We set up your branded dashboard and walk your team through it. Your agents get their own logins. Nothing to install.

Offer Paws Up Preneed plans to your families, in person or with a link built for you. We handle the plan, the payments, and the paperwork.

Earn and receive leads

Commissions accrue on every plan. At the same time, every planning-minded family who purchases from you shows up in your dashboard.

Apply Now

A family plans ahead

A pet owner in your territory buys a Paws Up Preneed plan for their beloved companion.

You earn commission

Your rate is set in your agreement and printed in plain language. No clawbacks buried in the fine print.

They appear in your dashboard

That same family is now a proven planner in your territory, visible to your team.

A warm lead for your business

Ready for a dignified conversation about their own arrangements, when the time is right.

Two revenue streams

One partnership.
Two ways to grow.

The commission is revenue on work you already do well: sitting with a family and helping them plan with care. But the second stream is the one most partners overlook.

The commission rewards the sale you already know how to make.
The dashboard turns every buyer into a qualified lead for your own preneed services.
You stay the trusted name in your community. We stay quietly behind supporting you.

Built for how your business actually runs

No inventory, no software to manage, no surprises in the contract.
Just a partnership designed to sit cleanly alongside the work you already do.

Real commission, paid on what you sell

Earn on every plan, with rates set in your agreement and visible in your dashboard. No guessing what you are owed, and no clawbacks buried in fine print.

Your own personal dashboard

One place to see your agents, your plans sold, your commission, and your planning-minded families. Built for office hours and desktop, not a clumsy app.

No fulfillment risk

You never touch inventory, delivery, refunds, or service calls. We deliver and support every plan. Your job is the relationship. Ours is everything after the sale.

Multi-state support

Plans are built to work across the states you serve, so a growing agency doesn't outgrow the partnership. Your agreement spells out exactly where you are covered.

Attorney-reviewed contracts

Family agreements are reviewed by licensed attorneys, so the paperwork your customers sign holds up and reflects well on you.

Funds protected

Customer funds are held and secured by an independent trust company, so families know their plan is safe and you can say so with confidence.

A funeral director relaxing at home with his cat

“We added pet plans expecting a little extra commission. What we did not expect was a list of families who had already decided to plan ahead. That is the warmest lead a preneed agent can ask for.”

A partnering funeral homeRepresentative example of the partner experience

Straight answers

The questions partners ask before they sign. No spin.

Nothing to apply, and nothing to maintain. There are no software fees. You earn a commission on the plans you sell, and your custom dashboard comes with your approved partnership application.

There isn't one hiding in the fine print. We make money when families choose a plan, which only happens when partners like you are successful. Your commission and terms are written plainly into your agreement before you sign anything.

Every family's payment is held and secured by an independent trust company, separate from our operating accounts. It is the same standard of protection families expect from standard preneed, applied to their pet's plan.

The opposite. We only handle pet memorial planning, never human services. Every family who plans for a pet becomes a warm, proven lead for your human preneed business. We stay quietly behind your brand the entire time.

Light. You offer the plan in conversations you are already having, and send a custom link to your customer that ties directly to your dashboard built for your team. We handle the plan, the payments, the paperwork, and all ongoing support. There is nothing to install and no fulfillment to manage.

Become a Partner

Start earning on every plan in your territory.

Tell us a little about your organization. A member of our partner team reviews every application personally and follows up to walk you through the details.

Reviewed by a real person
No automated portal. A partner manager reads every application.
No fee, no inventory
Applying costs nothing and commits you to nothing.
Your brand stays front and center
We work quietly behind the name your community already trusts.

Apply in three quick steps

It takes a couple of minutes. No fee, no obligation.

1Tell us about your organization
2Tell us what your business does
3Share how we should reach you